Your Privacy Matters

PrivacyPolicy

We are committed to protecting your privacy and ensuring the security of your personal information.

Last updated: January 15, 2025

Introduction

Welcome to ItsNowLive ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our live streaming platform and related services (the "Service").

By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

Information We Collect

Personal Information

We may collect the following personal information:

  • Name and contact information (email address, phone number)
  • Account credentials (username, password)
  • Profile information and preferences
  • Payment and billing information
  • Communication records and support interactions

Usage Information

We automatically collect information about your use of our Service:

  • Device information (IP address, browser type, operating system)
  • Usage patterns and interaction data
  • Stream analytics and performance metrics
  • Location data (general geographic location)
  • Cookies and similar tracking technologies

Content Information

When you use our streaming services:

  • Live stream content and recordings
  • Chat messages and audience interactions
  • Transcriptions and translations generated by our AI
  • Event metadata and scheduling information

How We Use Your Information

We use the collected information for various purposes:

  • Service Provision: To provide, maintain, and improve our streaming platform
  • Account Management: To create and manage your account and preferences
  • Communication: To send you updates, notifications, and support messages
  • Analytics: To analyze usage patterns and improve our services
  • Security: To detect, prevent, and address technical issues and security threats
  • Legal Compliance: To comply with legal obligations and protect our rights
  • Marketing: To send promotional materials (with your consent)

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our platform, including:

  • Cloud hosting and infrastructure providers
  • Payment processing services
  • Analytics and monitoring services
  • Customer support platforms

Legal Requirements

We may disclose your information if required by law or in response to:

  • Valid legal requests or court orders
  • Government investigations
  • Protection of our rights and property
  • Safety of our users or the public

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Our security measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication mechanisms
  • Employee training on data protection
  • Incident response and breach notification procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Restriction: Request restriction of processing
  • Objection: Object to certain types of processing
  • Withdraw Consent: Withdraw consent for data processing

To exercise these rights, please contact us at privacy@itsnowlive.com

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary based on the type of information:

  • Account Information: Retained while your account is active and for a reasonable period after closure
  • Stream Content: Retained according to your settings and applicable laws
  • Usage Data: Typically retained for 2-3 years for analytics purposes
  • Support Records: Retained for 3-5 years for quality assurance

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country.

When we transfer your information internationally, we ensure appropriate safeguards are in place, including:

  • Standard contractual clauses approved by regulatory authorities
  • Adequacy decisions by relevant data protection authorities
  • Certification schemes and codes of conduct

Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from children under 13 without verification of parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

For significant changes, we may provide additional notice such as email notification or prominent notices on our platform. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

We are committed to resolving any privacy concerns you may have.